Paid Media Specialist

Presentail is looking for a Paid Media Specialist to join our Achrafieh office.

Requirements:

• Proven work experience as a Paid Media Specialist or similar role
• Solid knowledge of paid digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads
• Proficiency in data analysis and reporting
• Excellent communication skills
• Experience in A/B testing and optimizing ad campaigns for performance
• Understanding of SEO and SEM best practices
• Knowledge of digital marketing trends and techniques

Responsibilities:

• Develop and implement paid media strategies to drive customer acquisition and revenue growth
• Manage and optimize paid advertising campaigns across various platforms
• Conduct keyword research and competitor analysis to improve campaign performance
• Monitor and analyze campaign performance data, identify trends, and provide actionable insights
• Collaborate with the marketing team to align paid media strategies with overall marketing objectives
• Stay up-to-date with industry trends and best practices in paid media advertising
• Continuously test and optimize ad creative, targeting, and bidding strategies to improve ROI

If you are a data-driven marketer with a passion for paid media advertising, we'd love to hear from you!