Marketing Intern

Presentail is looking for a Marketing intern to join our Achrafieh office. You will play a crucial role in supporting our marketing efforts to enhance online visibility and drive organic traffic to our website.

This internship provides hands-on experience in search engine optimization, social media and content creation, digital marketing and advertising strategies.
Internship duration is 3 months. 

Responsibilities:

1. Keyword Research and Analysis:

   • Conduct comprehensive keyword research to identify relevant and high-performing keywords.
   • Analyze keyword trends and competition to inform content strategies.

2. On-Page SEO Optimization:

   • Optimize website content for search engines, including meta titles, meta descriptions, and header tags.
   • Collaborate with content creators to ensure SEO best practices are integrated into new content.

3. Off-Page SEO Strategies:

   • Assist in the development and execution of off-page SEO strategies, including link building and outreach initiatives.
   • Monitor and analyze backlink profiles to identify opportunities for improvement.

4. Content Creation:

   • Contribute to the creation of SEO-friendly content, including blog posts, articles, and website copy.
   • Collaborate with the marketing team to ensure content aligns with the brand's objectives.

5. Analytics and Reporting:

   • Utilize tools such as Google Analytics and SEO platforms to track and analyze website performance.
   • Prepare regular reports on key SEO metrics and provide insights for optimization.
   • Campaign insights analysis: Study the campaign's performances across each platform.  

6. Advertising: 

   • Utilize tools such as Google Ads, Meta business suite and Linkedin ads to reach our target audiences.
   • Campaign building: Build targeted audiences and create appealing ads on each platform. 

Requirements:

1. Educational Background:

   • Currently enrolled in or recently graduated from a business, marketing, communications, or related program.

2. Analytical Skills:

   • Ability to analyze data and metrics to inform decision-making.
   • Familiarity with tools such as Google Analytics and SEO platforms is a plus.

3. Content Creation Skills:

   • Strong written communication skills with an emphasis on creating SEO-friendly content.
   • Basic understanding of content marketing strategies.

Benefits:

1. Learning and Development Opportunities:

   • Access to training sessions, workshops, and resources to enhance your skills in digital marketing and related areas.

2. Networking Opportunities:

   • Exposure to a professional network within the company and the industry, providing valuable connections for future career opportunities.

3. Real-World Experience:

   • Hands-on experience working on live projects and campaigns, allowing you to apply theoretical knowledge in a practical setting.

4. Letter of Recommendation:

   • A well-written letter of recommendation upon successful completion of the internship, which can be valuable for future job applications.