Social Media Specialist

We are seeking a talented Social Media Specialist to join our team and help us connect with our target audience, increase brand visibility, and drive engagement across various social media platforms.

Responsibilities:

1. Content Creation:
   Develop, curate, and schedule high-quality content for social media platforms (including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok) that aligns with the company's branding and marketing goals.
    
2. Community Management:
   Monitor and respond to comments, messages, and mentions on social media platforms promptly and professionally.
    
3. Strategy Development:
   Collaborate with the marketing team to develop and implement a comprehensive social media strategy that aligns with the company's overall goals.
   Research and stay updated on industry trends, competitor activities, and emerging platforms to recommend new strategies.
    
4. Analytics and Reporting:
   Track and analyze key performance metrics using social media analytics tools.
    
5. Content Calendar:
   Maintain a content calendar to ensure consistent posting and alignment with marketing campaigns and seasonal events.
    
6. Brand Voice and Guidelines:
   • Ensure brand consistency across all social media channels, adhering to brand voice and guidelines.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• Proven experience as a Social Media Specialist or similar role, with a portfolio showcasing successful social media campaigns.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong knowledge of social media platforms, algorithms, and best practices.